The Pacific Asia Travel Association have earlier announced that the PATA Adventure Travel Conference and Mart 2020 will be held in Kota Kinabalu, Sabah at the Sutera Harbour Resort from February 12-14.  The three-day event is generously hosted by Tourism Malaysia in partnership with Sabah Tourism Board and Malaysia Airlines.

This three-day niche event, with both conference and travel mart in conjunction, brings tourism professionals involved in adventure travel and responsible tourism to discuss creating new opportunities for promoting environmental protection and social sustainability within the industry.

Earlier, The announcement was made by Mr. Iskandar Mirza Mohd Yusof, Senior Director of Corporate Communication Division - Tourism Malaysia; Ms Noredah Othman, General Director - Sabah Tourism Board, and Dr. Mario Hardy, CEO - PATA during PATA Travel Mart 2019 in Nur-Sultan, Kazakhstan.

PATA Adventure Travel Conference and Mart (ATCM) is traditionally held in February and attracts more than 200 delegates from over 25 countries.

The one-day conference is designed to support PATA’s vision for the responsible development of tourism, while the other day travel mart helps promote, build and strengthen business and networks for delegates.

The selection of Sabah for this niche adventure program is ideal as the state is popular for outdoor activities. Among its natural assets are Mount Kinabalu, one of Southeast Asia’s highest peaks; the Sipadan island dive site with its great marine biodiversity; lush rainforests and flora and fauna including the Rafflesia, the world’s largest flower.

It is expected that the hosting of this event will bring greater media publicity to Malaysia as a destination for adventure travel, create awareness for Malaysia’s diverse eco-tourism and cultural product offerings. It will be a boost the tourism in Malaysia in conjunction with the Visit Malaysia 2020 campaign.