Indonesia’s tourism sector is undergoing a major transformation as the Ministry of Tourism (MoT) implements strategic reforms to enhance its contribution to the national economy. By 2029, the government aims to achieve a five per cent GDP impact by attracting high-value travellers and elevating the country’s tourism offerings.

At a recent industry gathering, officials emphasized the need to position Indonesia as a premium destination, focusing on wellness, gastronomy, and marine tourism—three key sectors aligned with global travel trends.

Leveraging its rich natural resources, Indonesia is expanding into the high-end wellness market. The nation is enhancing spa facilities, health resorts, and holistic retreats to cater to international travellers seeking rejuvenation and relaxation. Similarly, culinary tourism is a priority, with initiatives to refine Indonesia’s gastronomic landscape. By promoting both traditional and contemporary cuisine, the country seeks to establish itself as a global culinary hotspot.

Recognizing the potential of marine tourism, the MoT is investing in infrastructure to accommodate the growing demand for yacht tourism in Southeast Asia and Australia. The development of marinas and improved facilities aims to position Indonesia as a premier destination for luxury marine experiences.

To boost international appeal, the government is prioritizing large-scale events, including business and sports gatherings. By enhancing existing festivals, marathons, and cultural events while introducing new attractions, Indonesia seeks to draw global attention and increase visitor numbers.

In collaboration with key tourism organizations, the government is expanding niche travel segments, such as exclusive architectural tours, cultural immersion experiences, and high-end educational programs, to attract travellers seeking unique and meaningful experiences.

Industry stakeholders are actively supporting these initiatives by upgrading facilities, adapting to emerging travel trends, and strengthening Indonesia’s presence at global tourism events. Tourism associations are increasing engagement through international trade shows, roadshows across key Indonesian cities, and digital marketing campaigns to reinforce Indonesia’s brand as a premium travel destination.

Additionally, the MoT is revising the country’s tourism classification system to better reflect the sector’s economic impact. While current classifications primarily recognize hotels and restaurants, upcoming revisions will include luxury villas, boutique homestays, and high-end glamping resorts, ensuring a more comprehensive economic assessment.

With a clear roadmap and a focus on high-value tourism, Indonesia is positioning itself as a world-class destination for exclusive, immersive, and luxurious travel experiences. Through strategic reforms and industry collaboration, the country is set to redefine its role in the global tourism landscape.