According to its director-general Datuk Dr. Ammar Abd Ghapar, Tourism Malaysia has partnered strategically with a talent management company to promote tourism attractions and goods in Kelantan and Pahang.

The Girls Republique (TGR), with its 12 social media influencers operating under the agency's supervision, will go to Kelantan and Pahang for seven days as part of the "Kembara Cuti-Cuti Malaysia" program.

He declared that they would create content for social media and advertise exciting tourist destinations in the two states.

Ammar stated that one goal of the initiative is to encourage Malaysians, particularly the younger generations like Generation Z and millennials, to travel more frequently within the nation and increase domestic tourism.

The Kelantan Museum, Street Art Kota Baru, Kampung Kraftangan, Pantai Senok, and Pantai Nusuk are just a few of the tourist attractions in Kelantan. At a gas station on the Karak Highway nearby yesterday, he flagged off the TGR convoy for the travel program. "In Pahang, the highlighted tourism activities involve the Cherating area to watch fireflies and exploring the mangrove swamp forest, other than surfing," he stated.

In addition to the scheduled activities, he continued, "TGR participants will also stop at many interesting locations along the route, enhancing their visual experience and adding a bit of surprise to the holiday."

Ammar claimed that because of the power of influencers who have a large following on social media, Tourism Malaysia's partnership with TGR is anticipated to be the greatest strategy for promoting tourism.

"Imagine the publicity that can be gained. These influencers (in the program) have more than 10 million followers.

They will indirectly increase exposure to Kelantan and Pahang's tourism offerings, he said, in addition to inspiring more people to travel.

Ammar added that Tourism Malaysia expects to bring in 16.1 million visitors and earn RM9.2 billion this year.