The Malaysia Pavilion for Expo 2020 Dubai is pleased to announce Serba Dinamik Holdings Berhad as its premier partner for the world expo, which will take place from October 1, 2021 to March 31, 2022.

This synergistic collaboration will support and strengthen Malaysia's goal of promoting its technologies and innovation capabilities to a global audience at Expo 2020 Dubai.

The world expo, themed “Connecting Minds, Creating the Future,” will feature 190 countries, including Malaysia. The mega event, held every five years, aims to promote global cooperation, innovation, technological development, human progress, and education, and will be held in the Middle East, Africa, and South Asia for the first time.

“We aim to display Malaysia’s best, including future technologies, at the global event and Serba Dinamik is the perfect fit with the right expertise and core competencies. As a dynamic Malaysian company, Serba Dinamik has diverse capabilities and leadership in various fields, with wide global presence,” said Shamsul Bahar Mohd Nor, Chief Executive Officer of the Malaysian Green Technology and Climate Change Centre (MGTC).

The Malaysian government's participation in the expo is being coordinated by MGTC. The primary ministry is the Ministry of Science, Technology, and Innovation.

“The event is expected to be attended by high-level officials, and will conclude with a dinner event in the evening part of the celebration day to be hosted by Serba Dinamik,” added Shamsul Bahar.

The Malaysia Pavilion will conduct weekly thematic trade and business events covering more than ten industry verticals. Education, youth, and technopreneurship; trade, industry 4.0, and smart manufacturing; science, technology, and innovation; environment & water; sustainable agriculture & agricommodities; health, tourism, and culture; energy; e-commerce & ICT; halal industry, and Islamic finance are among the topics covered.

“The exhibition also serves as a springboard for Malaysian enterprises who are ready to export to the exhibit's big number of countries.

“Expo 2020 Dubai hosted by the UAE, also presents an opportunity for Malaysian businesses to look to the Middle East region with its diverse, robust and dynamic economy,” Mohd Abdul Karim said.