Malaysia Convention & Exhibition Bureau (MyCEB) will be organising a contest for those who have innovative ideas on how to organise business events comprising meetings, incentives, conferences and exhibitions (MICE) in the “new normal”.

The non-profit organization, through the “The New Norm in Organising Future Business Events” encourages university students and industry players to share their innovative ideas.

There are three categories with different scenarios, and cash awards of up to RM3,000 (first prize) are awarded to the winners of each category.

Participants can enter in groups or as individuals. Registrations have to be submitted by 15 May (noon) and the winners are notified by June 2.

In a statement today, MyCEB said that proposals or submissions could include a mix of virtual and onsite events, taking account of the current situation and feedback on the way business events or MICE will be organized differently by participants in the new norm.

Datuk Seri Nancy Shukri, Tourism, Arts and Culture Minister, said this platform will also enable individuals or groups who are game-changers to show their new explorations and discoveries, share insights into the various issues involved and add value to customers and industry.

"We work closely together to help all those involved in tourism, arts, and culture industry constantly. I will encourage individuals and organisations with the current MCO to unleash their talents.", she said.

Meanwhile, Datuk Seri Abdul Khani Daud, Chief Executive Officer of MyCEB said that the business events sector is a major economic factor in generating trade, investment, and employment, as well as for the country's economy.