Penang hosted the groundbreaking V-Malaysia 2024 Convention, boosting its global reputation as a premier destination for business travel and international events.

Penang proudly hosted the highly successful V-Malaysia 2024 Convention, organized by QNET, a prominent global player in the direct selling industry, from September 12 to 16 at the Penang SPICE Convention Center. With the support of the Penang Convention & Exhibition Bureau (PCEB), this event further strengthened Penang’s reputation as a top-tier destination for business events. For the past 12 years, V-Malaysia has been a key event in Penang’s annual schedule, and its remarkable growth since 2023 has led to the convention now being held twice a year in the city.

This year’s convention attracted over 9,000 attendees from nearly 50 countries, highlighting the significant economic boost that business events provide to Penang. Themed “Unstoppable,” V-Malaysia 2024 not only facilitated global business networking but also made a considerable contribution to the local economy by increasing demand across hospitality, transportation, food and beverage, and various other sectors.

YB Wong Hon Wai, Penang State EXCO for Tourism & Creative Economy, emphasized the convention’s economic significance: “Since first hosting the V-Malaysia convention in 2008, Penang has seen a significant surge in tourism and international recognition. The vibrant life and commerce that QNET brings with each event have been instrumental in this growth. Between 2023 and 2024, Penang’s economy experienced substantial growth driven by a resurgence in the tourism sector, recording nearly seven million passenger movements in 2023—a 64.5% increase compared to the previous year.”

He further noted, “When companies like QNET host large-scale events repeatedly, it leads to the creation of both temporary and permanent jobs in various sectors, particularly in hospitality, tourism, and event management. This greatly benefits the local economy.”

V-Malaysia 2024 showcased Penang’s ability to host international conventions that bring substantial value and impact, further cementing its role as a vibrant hub for business events. The partnership between QNET and local stakeholders highlighted Penang’s potential as a premier destination for both business and leisure tourism. By continually attracting global events like V-Malaysia, Penang not only boosts its international profile but also promotes sustainable growth for its local economy and community. The V-Malaysia 2024 Convention exemplified this synergy, delivering economic advantages while showcasing Penang’s rich cultural heritage alongside its modern facilities.