Thailand is the top destination in Asia among European tourists, followed by Indonesia, Japan, Malaysia, and the Philippines, according to a survey by international online travel booking Agoda.
Agoda's senior country director for Thailand Pierre Honne shared that European tourists search Agoda for hotels in Phuket the most, followed by Bangkok and Krabi.
The three stand out for their leisure, adventure and cultural attractions, which entice international tourists, especially during the long summer holidays, he said.
Agoda’s statistics also showed that the number of Europeans searching for hotel deals in Asia on its website has increased by 52% from last year. Most of them are from the UK, France, Germany, Spain, and the Netherlands.
Honne said that Asian countries are among the most popular vacation destinations for European travellers thanks to their diversity of attractions, including historical sites in Bangkok, and surfing-worthy beaches in Indonesia’s Bali.
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