Much virtual reality and travel experts feel that the metaverse will not only be a new source of money for travel firms and tourism boards, but also a valuable marketing tool.

While there are numerous reasons why individuals would choose to travel in the metaverse over in real life — for example, for those with mobility challenges, economical restraints, or during a global epidemic – most VR and tourism experts think that it will not replace traditional travel anytime soon.

"With existing or future technologies, the thrill and excitement of an actual flight cannot be duplicated," says Jedrzej Jonasz of LNG Studios, a virtual reality studio with locations in Vancouver, Toronto, and San Francisco. "However, we can duplicate many of the sights and sounds of travel, as well as some social features."

As a result, tourism boards and travel companies are flocking to the Metaverse. Travelzoo unveiled its new Metaverse subsidiary in mid-March, a premium subscription-based service that allows customers to participate in virtual travel experiences. In April, Emirates, the UAE's largest airline, revealed intentions to introduce experiences as well as non-fungible tokens (a type of digital asset that may be sold or exchanged) in the UAE.metaverse for its employees and customers.

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Marriott Bonvoy collaborated with three digital artists to produce travel-themed NFTs that debuted at Art Basel Miami Beach in December. Qatar Airways recently debuted the QVerse, a virtual reality experience that allows guests to tour the VIP check-in area at Hamad International Airport and aboard the plane, as well as engages with a virtual cabin crew. The Tourism Technology Transformation Cube of the Singapore Tourism Board provides business support for augmented, virtual, and mixed reality initiatives.

If it doesn't replace actual travel, why all the fuss? Much virtual reality and travel experts believe that the metaverse will not only be a new source of revenue for travel brands and tourism boards, but also an important marketing tool that will help travel agencies reach a new segment of consumers and, hopefully, serve as a true inspiration for their life journey.

It will also enhance your travel experience, beginning with greater preparation. Gavin Miller, executive vice president of Travel Edge, North America's largest luxury travel service, claims that "the Metaverse will assist customers to choose their trips by learning about the region before booking." "There's nothing worse than having a mental picture of what you desire only to find out you're wrong."

Second, it can help you enhance your ground motion. "It has the potential to offer travel experiences that would otherwise be impossible," Jonasz explains. "Like an animation that can bring the past to life around you, illustrate places at various physical scales, or allow you to interact with subtle items."

In December 2021, Disney secured a patent for technology that will show personalized 3D graphics and visual effects on physical environments. In a restaurant, the family can see Star Wars characters greet them, while another person may see Mickey Mouse.

For some people, the metaverse may make physical travel easier. For those who are afraid of flying, large crowds, new places, or social situations, virtual reality provides a controlled and accelerated exposure environment. Virtual reality therapy is now available in several clinics across Canada, including Calgary's Brain Wellness Center, Ottawa's Institute for Cognitive Behavioral Therapy, and Gatineau's In Virtuo.

According to Dr. Since 1999, as virtual reality and the metaverse become more popular, there will be greater demand for this form of therapy.

According to Parisa Rose, a lawyer, and VR educator in Kelowna, it can also help with navigation by overlaying digital directions and translating road signs. While some people are hesitant to accept technology in their travels and daily lives, Rose says she isn't going anywhere. "People and businesses are still working out how to utilize it and how it might integrate into our daily lives, but I believe it, like other major technological developments such as personal computers, the internet, and smartphones, will become an integral part of our lives."