The Penang Convention & Exhibition Bureau (PCEB) launched the Mainland Penang Incentive Brochure aimed at boosting business events for Mainland Penang. The launch was held at Penang International Convention, Cultural & Art Centre (PICCA) @ Butterworth Arena, Penang. The event was graced by the State Exco for Tourism and Creative Economy, The Honourable Yeoh Soon Hin.