Penang Convention & Exhibition Bureau (PCEB) launched its Annual Intensive Destination Marketing Roadshow to India on 13th January at the Four Seasons Hotel, Mumbai in conjunction with the ‘Experience Year 2020’ and ‘Penang 2020: Be Unfiltered’ to promote Penang as a preferred location for business events and leisure activities. The objective of the event was to promote Penang as a preferred destination for Corporate and Associations, Meetings, Incentives, Conference and Leisure travel.

The roadshow to India was followed by a B2B session, press conference, and Penang Specialist Programme which is further culminated by a Gala Dinner tonight. The Penang delegation will continue to New Delhi on 15 Jan, Chennai on 17 Jan and Kochi on 20 Jan which will be a full-day event in each city.

The roadshow was led by The Hon. Mr. Yeoh Soon Hin, Penang State Minister for Tourism, Arts, Culture and Heritage, and Mr. Ashwin Gunasekeran, Chief Executive Officer of PCEB along with Hon. Mr. Satees Muniandy, Penang State Assemblyman for Bagan Dalam.